What Embrace Impact Means to Me?

Arizona Open

You should only have one swing thought in golf “Embrace Impact.” How will you make it your motivational trigger? How will you remember that?


A good golf swing has three parts: the backswing, impact position and follow through. 


What do all great golfers have in common? 

Backswing and follow-through are varied across the golfer landscape, from Lee Trevino, Arnold Palmer, Jack Nicklaus, and Gary Player. Tempo and length of backswing are different from Tony Finau, Justin Thomas, Dustin Johnson, and Bryson DeChambeau to name just a few. The one thing that is consistent and makes them all great players is “Impact” and you embrace it by making it your focus. That is why when pros start their warm-up sessions they start with small chipping shots to feel the position of impact at slow speed before they get up to full speed.

Mission Statement 

Embrace Impact isn’t just a brand, it is a community of golfers who want to gain a mindset to improve their golf game. They want a brand that will help their motivational trigger, “Embrace Impact.” 

It is FREE to join our community and receive tips from some of the top names in golf that will help you improve your impact. 

In life, if we don’t know where we are going we wander aimlessly looking for purpose. In the process of our golf swing, the destination is “Impact” and the journey is the pre-shot routine, the setup, the backswing, transition, power into the ball, and the destination, “Impact” – the release, and the follow-through completes the swing. We have all had a swing that we felt was perfect but the impact with the ball was wrong and the result was not to our liking. 

Some brands make you just look better, ours also inspires and motivates you to play better golf.

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 Read The Important Difference Between Inspiration and Motivation

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